<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>AdsAnalyzer blog</title><description>Mobile attribution and retention analytics for app owners: see which ad brought each user, how long they stayed, what they paid, and whether the spend paid off.</description><link>https://adsanalyzer.co/</link><item><title>The Google Play install referrer, explained</title><link>https://adsanalyzer.co/blog/google-play-install-referrer/</link><guid isPermaLink="true">https://adsanalyzer.co/blog/google-play-install-referrer/</guid><description>How Android hands your app the click that led to its install, what the referrer contains, when it is missing, and how its timestamps expose click injection.</description><pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate><category>android</category><category>attribution</category></item><item><title>CPI and ROAS: what your app installs really cost</title><link>https://adsanalyzer.co/blog/cpi-and-roas-explained/</link><guid isPermaLink="true">https://adsanalyzer.co/blog/cpi-and-roas-explained/</guid><description>How cost per install and return on ad spend are calculated, a worked example across Android and iPhone, and the mistakes that make both numbers lie.</description><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate><category>metrics</category><category>roas</category></item><item><title>iOS attribution after App Tracking Transparency</title><link>https://adsanalyzer.co/blog/ios-attribution-after-att/</link><guid isPermaLink="true">https://adsanalyzer.co/blog/ios-attribution-after-att/</guid><description>What you can still measure on iPhone when users decline tracking: Apple Search Ads, SKAdNetwork totals, creator codes — and what genuinely becomes unknowable.</description><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><category>ios</category><category>attribution</category><category>privacy</category></item><item><title>What is mobile attribution, and how does it work?</title><link>https://adsanalyzer.co/blog/what-is-mobile-attribution/</link><guid isPermaLink="true">https://adsanalyzer.co/blog/what-is-mobile-attribution/</guid><description>How app installs are credited to the ad, creator or link that caused them — the signals involved, what is exact, what is estimated, and where it breaks.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate><category>attribution</category><category>basics</category></item></channel></rss>